Coldtech Refrigeration Case Study

Modern, secure WordPress web design with ecommerce functionality—built to drive enquiries and support long-term growth.

The Brief

Coldtech Refrigeration & Air Conditioning, based in Middlesbrough and serving the North East and Yorkshire, are specialists in commercial and domestic refrigeration and air conditioning solutions. When we first discovered Coldtech, their website suffered from multiple broken links and lacked SSL security, creating a poor user experience and undermining trust.

Our remit was to deliver a complete redesign—modernising the site, improving reliability, and introducing a new ecommerce function to showcase and sell their range of refrigeration and freezer units, all while reflecting Coldtech’s reputation for expertise and quality service in the industry.

platform

WordPress

project type

Re-Design & eCommerce

timeline

4 Weeks

goal

More online enquiries + new revenue stream

The Approach

The decision was made to rebuild the Coldtech website on the WordPress platform, ensuring a robust foundation for both security and scalability. After a detailed review of local and national competitors, we mapped out a new UI and UX that prioritised seamless navigation and clear calls to action. Coldtech’s strong reputation and decades of experience were front and centre in the new design, supported by refreshed branding and professional imagery.

To meet the brief, we integrated a user-friendly ecommerce system for refrigeration and freezer units, and ensured the site was fully secured with SSL. The final result delivers a modern, mobile-optimised website with ecommerce functionality, improved SEO, and a much stronger user experience.

The Numbers

increase in enquiries
0 %
increased load time
0 %
secure with ssl
0 %
broken links
0

The Outcome

The new Coldtech Refrigeration & Air Conditioning website delivers a modern, professional online presence that finally reflects their expertise and trusted reputation in the North East and Yorkshire. With a secure ecommerce platform for refrigeration and freezer units, Coldtech can now showcase and sell products directly online—reaching both commercial and domestic customers more effectively. Canny Commerce continues to support Coldtech through our Website Maintenance service, ensuring their site remains secure, up-to-date, and optimised for performance.
 
Designed for long-term growth, the new website features a scalable WordPress structure, making it easy to add new services, case studies, or product lines as the business evolves. For businesses looking to improve visibility or streamline online sales, our SEO and Ecommerce solutions can help build on this foundation for even greater results.

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