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Engineering website design / Case study
An established engineering business deserved a website that reflected its expertise. We helped Holbro move beyond an outdated site with a fresh design, clearer content and a mobile-friendly experience.
Client
Holbro Engineering Ltd
Sector
Rail & precision engineering
Project
Website redesign · WordPress
The business behind the website
Based in Fleetwood, Lancashire, Holbro Engineering has more than 40 years of experience in engineering. Its work spans rail engineering, precision machining, overhaul and repair, pantograph services, and laser and fabrication.
The existing website no longer did that breadth of capability justice. Its design had fallen behind the business, while broken links, dated information and old assets made it harder to present a clear, current picture of Holbro.
Our brief was to create a professional engineering website that represented the company more accurately and made its services easier to explore. The project combined website redesign, refreshed content and a more considered experience across devices.
The starting point
This was more than a change of colours and fonts. The old website had practical problems that affected how people could use it, alongside security concerns that made its technical condition part of the brief.
The visual presentation no longer reflected the quality or capability of the engineering business.
Broken links interrupted the routes visitors should have been able to follow through the site.
Older information and imagery needed attention so the website could tell a clearer, more current story.
The website was not optimised for visitors browsing on phones and smaller screens.
The condition of the existing site meant technical reliability needed consideration alongside the redesign.
The design direction
We brought Holbro's identity into a clearer visual system: dark blue and teal, strong headings, relevant engineering imagery and contrasting calls to action.
A clearer first impression, with the company's engineering focus immediately visible.
Content & navigation
Engineering websites need to explain specialist work without making visitors search through a wall of information. Holbro's redesigned website introduces the business clearly, then provides routes into its individual service areas.
Visitors can explore the company's engineering divisions, capabilities, capacity information and contact details. This gives prospective customers a more useful starting point for understanding what Holbro can provide.
Rail engineering solutions
Overhaul, repair & refurbishment
Pantograph services
Precision machining
Laser & fabrication
Mobile presentation mockup.
Responsive website design
The previous site had not been optimised for mobile. The redesign gave smaller screens proper attention, with layouts that adapt, readable content and clear routes to the business.
The aim was straightforward: visitors should be able to understand Holbro's services and find contact information whether they arrive on a desktop, tablet or phone.
Broken links and outdated information were central to the original brief. The redesign focused on clearer navigation, refreshed content and meaningful connections between the company, its services and contact options.
For an engineering business, those details matter: a potential customer needs to reach the information that helps them decide whether to enquire.
The security concerns surrounding the old site were a reminder that a website's condition matters as much as its appearance. Design, content and technical upkeep need to be considered together.
Our website maintenance and WordPress hosting services help businesses plan for life after launch, with the scope of support agreed around their requirements.
The outcome
The finished redesign gives Holbro a more current digital presence, with a stronger visual identity, clearer service information and a responsive presentation.
A more professional design that brings the company's engineering expertise to the foreground.
Refreshed content and clearer routes into the services, capabilities and contact details visitors need.
A website designed to adapt across screen sizes, replacing the limitations of the older site.
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